Our first Sustainability Report is published in close succession to our “Challenges, commitments and actions for a sustainable growth” report, in which we illustrated our specific and unique sustainability model and the commitments made to people, the community and the environment.
This report is part of the same journey: it identifies and documents the values, culture, strategies and actions that, starting with our past, project us into the future. The seven key factors of our sustainable growth are associated with a series of performance indicators that demonstrate the results achieved.
The real added value of this report derives from the advanced publication of concrete and measurable five-year targets, which we must work to and be accountable for.
Our ideas and actions for a more sustainable future are not simply a statement of accounts. They are borne from the desire to communicate transparently the results that we expect to achieve.
We are convinced that we are on the right track. Barilla has always focused on the Mediterranean diet, the nutritional model and habits that are considered by worldwide scientific research to be the most balanced: by that contributing to people’s health, the community and the protection of environmental resources. Sustainability also means the committed and effective interpretation of the role we play, our duty. Barilla will continue to intensify its work on ingredients, the supply chain, and the key products of the Mediterranean diet.
On a wider scale, our mission is to help people live better, longer, in a healthier environment. For this purpose we are working constantly to develop professional skills and abilities to manage and disseminate awareness, particularly where innovative and
immediately applicable.
Food today plays a central role and is of primary importance in international political, economic and social agendas. The whole food chain must be organized and governed by accessibility, sustainability and nutritional value, guaranteeing the quantity and quality of food produced and distributed.
A multidimensional and cross-section approach involving different players, both public and private, is needed. We strongly wish to be part of this commitment, tackling the challenges facing us to prove we are competitive and sustainable.
Massimo Potenza, Chief Executive Officer